A Sequel and a Shout-Out:

This Wednesday the magical story on CityLights continued: I had the follow-up meeting with Zaid and Lisa, about which I talked in a previous post (you can read that here).  After I had reached out to them on Facebook they proposed to meet at a beautiful place called Mosebacke in Södermalm. Apart from the gorgeous view we had a more in depth conversation on their past as retailers, on our ambitions for the future and on the options for bringing CityLights* to the market.

1. Outsource the retail to parties like them, the benefit being that we don’t have to worry about marketing and finding the right target groups, as well as benefiting from their years of experience.
2. Do the retail all by ourself, the benefit being that all the profit stays within our own reach, the downside being that we don’t have any experience in marketing.
3. Or doing a bit of both.

*A prototype for CityLights was already produced and tested. Currently we’re reviewing what the best business strategy would be.

To round up, a little shout-out to all of you: it is just plain awesome to have a group of likeminded individuals like this. It is refreshing, it is empowering and it motivates you to take the next steps in your business. I would love to have an active network like this surrounding me, to talk about our ideas and projects, motivate each other, share information and valuable knowledge. Maybe I’ll find that at SUP46 – I don’t know, I haven’t really experienced that place yet. But if I don’t find it there, I am really looking forward to creating that network myself and if you feel like you want to continue the kind of lifestyle being promoted during this course, let me know! You can reach me via Facebook, LinkedIn, or email. To be continued…